Hi there! I’m Peter, a digital professional with a background in leading digital experience and strategy in the fields of biomedical, healthcare, retail, and higher ed. A proven innovator that welcomes change and seeks to disrupt, improve, and evolve methodologies to create the best digital experiences.

Background Overview

Sample of Work

Website Redesign

Higher Education / 2019

Redevelopment of public placing digital presence to improve the overall user experience.

Digital Roadmap (Research)

Biomedical / 2021

User research to drive a five year strategic roadmap for the development of Jax.org, outlining how the web is currently used and defining a desired future digital experience.

Blog Redesign

Biomedical / 2022

Design of a modern digital experience that improves access across devices and relevancy of related content.

About Me

Wide Range of Experience

14+ Years of Design & Marketing

8+ Years of UX and Strategy

4+ Years of Management

UX Research
UX Design
UX Strategy

Curious & Driven

In an ever changing field, it is important to stay on top of trends and technology. I pride myself in my dedication to expand my knowledge by attending conferences, reading blogs, completing research, and testing new technology whenever possible. My interest in many different fields has helped me stay open and flexible.

Experience In:

Quantitative
Metrics/Data

  • Web Analytics
  • Surveys
  • A/B Testing
  • Eyetracking
  • Desirability Studies
  • Heatmaps

Qualitatitve
Observation, Emotion, Behavior

  • Interviews
  • Focus Groups
  • Usability Testing
  • Surveys
  • Card Sorting